Indo Frames
Indo Frames, a photography firm based in India. They specialize in wedding photography, pre-wedding shoots, candid photography, and cinematography. The company was founded in 2010 and has since been providing professional photography services for weddings and other events.
In March 2022, They started a new segment of Maternity and Newborn Photoshoots and at the same time, the client reached out BrandingKite for leads from ads campaigns and social media management.
Within six months of the campaign’s launch, our advertising efforts drove an increase in Reach of 300k and ramped up the client’s leads by over 20X. With our continued partnership, the client’s audience growth rate and engagement continue to grow month-over-month.
Key Highlights
Leads
2500 +
Reach
800k+
Instagram Reach
1.5M +
Instagram Profile Visit
40k+
Facebook Page reach
500k+
The Challenges
The customer already had a lead-generating strategy in place before working with BrandingKite. Unfortunately, a full-funnel strategy for digital advertising was absent. This was a significant challenge because there was no clear plan in place to target and advance prospects through the conversion funnel. The applied efforts should become more targeted as leads progress down the funnel otherwise the lead volume may quickly decrease.
The management of the center’s digital advertising initiatives faced significant difficulties with audience targeting. The client’s target market is quite specialized, and the geotargeting options are only available in places that are between 20 and 40 kilometers from their studio. Inadequate implementation of location-based advertising may provide a low response rate and missed conversions.
The Solution
Montly Lead Chart
In order to achieve high-funnel awareness goals, BrandingKite’s digital advertising specialists launched a full-funnel advertising campaign using video services and boosting the client’s current organic content.
Campaign Evaluation
In order to establish a clear marketing strategy, we first assessed the center’s prior campaign structure, audiences, audience overlap, and website landing pages. This gave the advertising campaigns new ways to target consumers, such as interest-based audiences and engagers. In order to maintain the brand in front of people at different phases of the conversion funnel, we also recognised a way to include other ad objectives.
Strategy Creation
The next stage was to create and test various audience segments after defining a precise objective and creating a thorough digital advertising strategy. This gave us the chance to refine our audience targeting strategy and concentrate on audiences that convert well.
Ads Campaigns
To identify the most effective ad language and creative combinations, we developed branded imagery and conducted numerous A/B tests. Video promotions efficiently explain the center’s story and provide information to its target audience, according to market research and A/B tests.
Also, we tried lead forms and pushed traffic to our Instagram and Whatsapp accounts. In doing so, we found lucrative advertising options and assisted the customer in identifying potential growth areas.
Retargeting efforts that we also started helped tie up any loose ends or missed conversions. Some of the highest lead submission rates have been achieved with this method. We established trust and gave information for using higher funnel targets by immediately bringing in leads.
BrandingKite keeps improving the client’s advertising efforts to produce constant lead flow and offers assistance with further areas of expansion as needed.
Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity