Case Study: SEO Improvement for Pratiharye
This case study examines the successful SEO optimization project conducted by Brandingkite for Pratiharye, an online lingerie website launched on February 22, 2022. Brandingkite began working on the SEO aspect of the website in August 2022, when the website had zero monthly visits, no backlinks, and lacked any SEO optimization.
Throughout the project, various practices such as on-page SEO, off-page SEO, and technical SEO were implemented to improve the website’s visibility and increase monthly visitors, ultimately leading to boosted sales for Pratiharye.
About Pratiharye
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
SEO Consultacy
For startups and growing businesses, an online specialist can develop a digital marketing plan to help you grow.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. together for the first time. We provide elegant solutions.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Challenges
1. Zero Monthly Visitors: The website had no organic traffic, resulting in low visibility and limited customer reach.
2. Lack of Backlinks: The absence of external backlinks hindered the website’s authority and rankings in search engine results pages (SERPs).
3. Poor SEO Optimization: The website lacked proper on-page optimization, meta tags, keyword targeting, and other essential SEO elements.
4.Limited Technical SEO: The website’s technical aspects, such as page speed, mobile-friendliness, and crawlability, were not optimized for search engines.
Strategies and Implementation:
1. On-Page SEO Optimization
– Conducted thorough keyword research to identify relevant and high-potential keywords for each webpage.
-Implemented optimized meta tags, including title tags and meta descriptions, to improve click-through rates in SERPs.
-Enhanced the website’s content by incorporating targeted keywords naturally and improving overall readability.
– Developed a user-friendly site structure and optimized internal linking to enhance navigation and crawlability.
2. Off-Page SEO Tactics
– Developed a comprehensive backlink strategy, focusing on acquiring high-quality and relevant backlinks from authoritative websites.
– Engaged in guest blogging, content outreach, and influencer collaborations to generate backlinks and increase brand exposure.
– Leveraged social media platforms to share valuable content, drive engagement, and enhance brand visibility.
3. Technical SEO Enhancement
– Conducted a thorough website audit to identify and resolve technical issues that hindered search engine crawling and indexing.
– Optimized website loading speed by compressing images, minifying code, and implementing caching techniques.
– Ensured mobile-friendliness and responsive design to cater to the growing mobile user base.
– Implemented structured data markup to enhance search engine understanding and display of website information.
Result and Impact
Through consistent efforts and strategic SEO implementation, Brandingkite successfully improved Pratiharye’s online visibility, organic traffic, and sales. During the whole project total visitors, which were initially zero, steadily increased to an 995k +. The website started ranking for various relevant keywords, resulting in higher organic search visibility and increased click-through rates as well as the Sales also rapidly increased with monthly 2x Rate.
Key Achievements
1. Increased Monthly Visitors: Brandingkite’s SEO efforts helped drive a significant increase in monthly visitors to Pratiharye
2. Improved Search Engine Rankings: The website experienced enhanced search engine visibility and achieved high rankings for targeted keywords.
3. Boosted Sales and Revenue: The improved organic traffic and higher search engine rankings led to increased conversions, sales, and revenue for Pratiharye.
Final Note
Brandingkite’s comprehensive SEO strategy, encompassing on-page optimization, off-page tactics, and technical enhancements, played a vital role in transforming Pratiharye’s online presence. The successful implementation of SEO practices resulted in improved search engine rankings, increased organic traffic, and ultimately, boosted sales and revenue for Pratiharye.
